Sara Hildén Foundation

The Sara Hildén Museum wanted a visit card—a book—that would communicate its exceptionally high-quality collection. The focus was on the images of the artworks, raising interest in the collection, the museum, and the art more generally.

The collection’s modernist heritage inspired the publication’s design. The book is intense orange from the cover to the edges. The cover does not have text, only a large geometric museum logo. The minimalistic design pays tribute to abstract modernism, represented in the collection by Josef Albers, among others.

The book’s design, starting with black-and-white photographs of the museum’s iconic 1970s architecture and the absence of captions and page numbers, creates a dialogue between the selected works and the reader, encouraging the reader to engage with the art. A list of works with detailed information sits at the end of the book.